Privacy Policy

Last updated: 22 September 2026

1. Controller and contact details

The controller for personal information handled through this service is John Macmillan (Fishing), Address: Isle Of South Uist. Authorised representative: Callum Whitmore. VAT ID: GB 596632594. Telephone: +44 7988 363178. Email: [email protected].

2. Information we collect

When you send a consultation request, we may collect your name, email address, telephone number and the fishing information you choose to provide, such as boat type, target species, current equipment, experience level and the issue you would like help with. We may also receive basic technical information generated when you use the site, such as browser type, device information and security logs where these are necessary to operate and protect the service.

We do not ask you to include special-category personal data in a tackle enquiry. Please avoid sending information that is not relevant to the equipment advice you are requesting.

3. Purposes and lawful bases

Enquiry information is used to respond to your request, understand the tackle or equipment problem you have described, prepare a consultation recommendation and, where you choose to proceed, administer the resulting service or order. Processing that is necessary to take steps at your request before entering into a contract, or to perform a contract, is carried out on that basis. Administrative, security and service-improvement processing may be carried out where we have a legitimate interest that is not overridden by your rights.

Where consent is required for optional cookies or similar technologies, those technologies are not used for the relevant purpose unless you have made an affirmative choice. You can change that choice from the cookie controls available in the footer.

4. Retention

Enquiry correspondence is normally kept only for as long as needed to respond and manage the consultation relationship. Records connected with a completed service, payment or order may be retained for longer where this is required for accounting, tax, dispute-resolution or legal obligations. Security logs are retained for a proportionate period based on operational need.

5. Sharing and service providers

Personal information may be handled by providers that support hosting, email, communications, security or professional administration where this is necessary for the service. They are expected to handle information under appropriate contractual and confidentiality obligations. Information may also be disclosed where required by law, to protect legal rights or to respond to lawful requests from competent authorities.

6. International transfers

If a service provider processes personal information outside the United Kingdom, appropriate safeguards are used where required, such as an applicable adequacy regulation or recognised contractual safeguards. The exact mechanism depends on the provider and location involved.

7. Your rights

Depending on the circumstances, you may have rights to access personal information, ask for inaccurate information to be corrected, request erasure or restriction, object to certain processing, and receive information in a portable format where the legal conditions apply. Where processing is based on consent, you may withdraw that consent without affecting processing already carried out lawfully.

You can raise a privacy request using the contact details above. You may also have the right to complain to the UK Information Commissioner's Office if you believe your information has been handled unlawfully.

8. Cookies and similar technologies

The site uses a necessary cookie to remember your cookie choice. Optional analytics or campaign technologies, where enabled, are used only in accordance with the cookie choice presented to you. More information about categories, purposes and retention is set out in the Cookie Policy.

9. Security

Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, alteration or disclosure. No online service can eliminate every risk, so information is kept only as long as it remains needed for the purposes described here.

10. Changes to this policy

This policy may be updated when the service, legal requirements or processing arrangements change. The current version is identified by the date shown at the top of the page.